Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.
Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users with more information about your company directly in the results.
6 factors for SEO marketing
- Content writing
- Keyword planning
- Page Speed (Including Mobile Page Speed)
- Mobile Friendliness
- Domain Age, URL, and Authority
- Optimized Content.
- Content Writing - Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
- Keyword planning - Keyword Planner helps you research keywords for your search campaigns. ... You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
- Page Speed (Including Mobile Page Speed) - Your page speed matter a lot if this will take more than 5 - 7 second than it is slow it will affect your ranking on Google also.
- Mobile Friendliness - If the site loads and the texts and images are not mobile-friendly it affects the user experience.
- Domain Age, URL, and Authority - Domain should relate to your niche first then your Domain age, URL authority matter.
- Optimized Content - Most of the time developer upload the high-quality pictures in its original form.
