How to grow Business locally in Covid-19 situation
The World Health Organization has declared the coronavirus, or COVID-19, a pandemic. It’s an uncertain time with lots of unknowns, and while we don’t have all the answers, we want to share what we do know and offer some guidance for our customers and other small businesses that may be experiencing shifts in their business.
This pandemic is affecting the health of the public, and it’s also impacting the economy. According to Google, “since the first week of February, search interest in coronavirus increased by +260% globally.” While spikes in search trends are common during events of this scale, there have also been surges in traffic for related products and topics as a direct response to the pandemic.
How are Google and Facebook responding to COVID-19?
In addition to making it easier for people to learn more about symptoms, vaccine information, and travel advisories, Google is removing any content on YouTube that claims to prevent the coronavirus in place of seeking medical treatment, and is also blocking all ads capitalizing on the coronavirus. Similarly, Facebook is blocking anyone running ads to exploit the situation.
Will this affect you? The short answer is no—as long as you are not using messaging in your ad copy that makes any claims to cure, prevent, or treat COVID-19, this change will have minimal effect on your paid accounts.
Although these platform policies will not likely impact your account, the pandemic and the resulting market changes will. Here are a few recommended strategies to prepare and adjust your accounts accordingly.
Why social media marketing is important?
Let’s start with one simple fact: your business needs a social media presence.
It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.
It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.
